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Media Theory and Ethics (FMP 350)

This guide provides resources to support the Media Theory and Ethics course and assignments.

Media Theories

Media Theories

 

This page outlines five main theories about Media and Ethics:

  1. Agenda Setting Theory
  2. Cultivation Theory
  3. Diffusion Theory
  4. Spiral of Silence Theory
  5. Uses and Gratifications

Agenda Setting Theory

Agenda Setting Theory

 

Watch short video describing the Agenda Setting Theory. Reference books and further readings are given below.

Agenda Setting Theory Books

Cultivation Theory

Cultivation Theory

 

Watch short video describing the Cultivation Theory. Reference books and further readings are given below.

Cultivation Theory Gallery

Diffusion Theory

Diffusion Theory

 

Watch short video describing the Diffusion Theory. Reference books and further readings are given below.

Diffusion Theory - Books by Everett Rogers - Gallery

Spiral of Silence Theory

Spiral of Silence Theory

 

Watch short video describing the Spiral of Silence Theory. Reference books and further readings are given below.

 

Spiral of Silence Theory Gallery

Uses & Gratifications Theory

Uses and Gratification Theory

 

Watch short video describing the Uses and Gratifications Theory. Reference books and further readings are given below.

 

Uses & Gratifications Theory Gallery

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